The talent was always there. The recognition arrived from Cape Town.
Inverroche Gin has always stood for something beyond the liquid in the bottle.
While multinational spirits brands scramble to tokenize African women with hollow empowerment campaigns, Inverroche's BartendHer initiative highlights a sobering reality: Nigeria's hospitality industry remains stubbornly male-dominated despite women's proven excellence behind the bar. The real question isn't whether female bartenders deserve recognition. It's why a South African gin brand had to cross borders to spotlight talent that Nigerian establishments have been overlooking in their own backyard.
While multinational spirits brands scramble to tokenize African women with hollow empowerment campaigns, Inverroche's BartendHer initiative highlights a sobering reality: Nigeria's hospitality industry remains stubbornly male-dominated despite women's proven excellence behind the bar. The real question isn't whether female bartenders deserve recognition. It's why a South African gin brand had to cross borders to spotlight talent that Nigerian establishments have been overlooking in their own backyard.
SUMMARY BY STRATA-AF™ · ORIGINAL REPORTING BY BELLANAIJA
READ THE SOURCE REPORT FROM BELLANAIJA →Enjoying Strata-AF™?
Sign in or sign up for a personalised feed and unlock Strata-AF™ Originals.
