Visa has announced a new agreement with Ethiopian Airlines to expand the rollout and adoption of co-branded payment products, in... Source
While Ethiopian Airlines positions itself as the pride of African aviation, this Visa partnership reveals how even our most celebrated continental champions still need Western financial infrastructure to unlock basic customer loyalty programs, a reminder that true African economic sovereignty remains frustratingly out of reach. The irony is stark: Africa's largest airline by fleet size can fly you anywhere on the continent, but building homegrown fintech solutions that compete with Silicon Valley remains grounded.
While Ethiopian Airlines positions itself as the pride of African aviation, this Visa partnership reveals how even our most celebrated continental champions still need Western financial infrastructure to unlock basic customer loyalty programs, a reminder that true African economic sovereignty remains frustratingly out of reach. The irony is stark: Africa's largest airline by fleet size can fly you anywhere on the continent, but building homegrown fintech solutions that compete with Silicon Valley remains grounded.
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