Spotify's majority non-English listening base confirms what African artists already knew: the industry's centre of gravity has shifted, and algorithmic infrastructure — not just content — will determine who captures the dividend.

Spotify's majority non-English listening base confirms what African artists already knew: the industry's centre of gravity has shifted, and algorithmic infrastructure — not just content — will determine who captures the dividend.

Spotify's majority non-English listening base confirms what African artists already knew: the industry's centre of gravity has shifted, and algorithmic infrastructure — not just content — will determine who captures the dividend.
Spotify's majority non-English listening base confirms what African artists already knew: the industry's centre of gravity has shifted, and algorithmic infrastructure — not just content — will determine who captures the dividend.

Spotify's majority non-English listening base confirms what African artists already knew: the industry's centre of gravity has shifted, and algorithmic infrastructure — not just content — will determine who captures the dividend.